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In marketing, geomarketing (also called marketing geography) is a discipline that uses geolocation (geographic information) in the process of planning and implementation of marketing activities. [1] It can be used in any aspect of the marketing mix — the product, price, promotion, or place ( geo targeting ).
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An example of this is Maranello, Italy, which uses the Ferrari headquarters as a primary attraction for tourists. [8] City marketing can occur strategically or organically. An example of strategic city marketing is Las Vegas. [9] The city is promoted through a variety of efforts with the strategic intent of acquiring cultural and economic bonuses.
There are also many different types of geodata, including vector files, raster files, geographic databases, web files, and multi-temporal data. Spatial data or spatial information is broader class of data whose geometry is relevant but it is not necessarily georeferenced , such as in computer-aided design (CAD), see geometric modeling .
Geographic analytics is an analytical approach to strategic management and data analytics to make geographic decisions efficiently. Examples of such decisions are choosing the location for a warehouse or planning the regions for a marketing campaign. Data, information and framing conditions are visualized on maps to derive recommendations for ...
Geovisualization is closely related to other visualization fields, such as scientific visualization [1] and information visualization. [2] Owing to its roots in cartography, geovisualization contributes to these other fields by way of the map metaphor, which "has been widely used to visualize non-geographic information in the domains of information visualization and domain knowledge ...
In geography and particularly in geographic information science, a geographic feature or simply feature (also called an object or entity) is a representation of phenomenon that exists at a location in the space and scale of relevance to geography; that is, at or near the surface of Earth.
Most American geography and social studies classrooms have adopted the five themes in teaching practices, [3] as they provide "an alternative to the detrimental, but unfortunately persistent, habit of teaching geography through rote memorization". [1] They are pedagogical themes that guide how geographic content should be taught in schools. [4]