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  2. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    Interactive communication is advantageous for a cross-functional approach as the business and consumer are both involved in brand communication. [110] Implementing IMC is a flexible process due to the changing nature of the marketing dynamics therefore by eliminating borders within the organization it allows for this notion.

  3. Direct costs - Wikipedia

    en.wikipedia.org/wiki/Direct_costs

    In construction, the costs of materials, labor, equipment, etc., and all directly involved efforts or expenses for the cost object are direct costs. In manufacturing or other non-construction industries, the portion of operating costs that is directly assignable to a specific product or process is a direct cost. [4]

  4. Business communication - Wikipedia

    en.wikipedia.org/wiki/Business_communication

    Business communication is the act of information being exchanged between two-parties or more for the purpose, functions, goals, or commercial activities of an organization. [1] Communication in business can be internal which is employee-to-superior or peer-to-peer, overall it is organizational communication.

  5. Cost breakdown analysis - Wikipedia

    en.wikipedia.org/wiki/Cost_breakdown_analysis

    The price of a product or service is defined as cost plus profit, whereas cost can be broken down further into direct cost and indirect cost. [1] As a business has virtually no influence on indirect cost, a cost reduction oriented cost breakdown analysis focuses rather on factors contributing to direct cost. The most common factors among direct ...

  6. Sales promotion - Wikipedia

    en.wikipedia.org/wiki/Sales_promotion

    Consumers print them out and take them to the store. Although discounts can be found online and in stores, there is a different thought process when shopping in each location. For example, "online shoppers are more price-sensitive because of the readily available low search cost and direct price comparisons". [2]

  7. Electronic data interchange - Wikipedia

    en.wikipedia.org/wiki/Electronic_data_interchange

    For example, in the U.S., the majority of EDI document exchanges use AS2, so a direct EDI setup for AS2 may make sense for a U.S.-based organization. But adding OFTP2 capabilities to communicate with a European partner may be difficult, so a VAN might make sense to handle those specific transactions, while direct EDI is used for the AS2 ...

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    mail.aol.com

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  9. Distribution (marketing) - Wikipedia

    en.wikipedia.org/wiki/Distribution_(marketing)

    Distribution is the process of making a product or service available for the consumer or business user who needs it, and a distributor is a business involved in the distribution stage of the value chain. Distribution can be done directly by the producer or service provider or by using indirect channels with distributors or intermediaries.