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Marlboro Friday refers to April 2, 1993, when Philip Morris announced a 20% price cut to their Marlboro cigarettes to fight back against generic competitors, which were increasingly eating into their market share.
The Tobacco Master Settlement Agreement (MSA) was entered on November 23, 1998, originally between the four largest United States tobacco companies (Philip Morris Inc., R. J. Reynolds, Brown & Williamson and Lorillard – the "original participating manufacturers", referred to as the "Majors") and the attorneys general of 46 states.
Liggett Select was launched in 1999 as a discount brand. [5] Liggett Select is the company's top seller. In 2011, Liggett Vector Brands announced they would increase the price by 8 cents of their deep-discount brands: Liggett Select, Eve and Grand Prix. [6] In 2017, Liggett Select got a new pack design for all its variants. [7]
The front of a 20 pack of Marlboro Red cigarettes sold in New Zealand (2010). Later, New Zealand implemented the plain tobacco packaging in 2018. The first health warnings appeared on cigarette packets in New Zealand in 1974. Warning images accompanying text have been required to appear on each packet since 28 February 2008.
The combined federal, state, county, and local tax on a pack of 20 cigarettes in the city of Chicago, in Cook County, Illinois, is $7.42, the highest in the entire country. The lowest rate in the nation is in Missouri, at 17 cents, where the state's electorate voted to keep it that way in 2002, 2006, 2012, and 2016.
In 1957, Kent received the lion's share of Lorillard's $20 million advertising budget; a year earlier, the largest part of Lorillard $14.8 million budget had gone to Old Gold. In 1958, it introduced Old Gold Straights with reduced tar and nicotine levels with a campaign from L&N in newspapers in more than 140 markets and on radio and TV.
Despite it being illegal at the time, tobacco marketers gave out free menthol cigarette samples to children in black neighborhoods in the U.S. [20] [21] Similar practices continue in Sub-Saharan Africa, where a 2016 study found over 12% of South African students had been given free cigarettes by tobacco company representatives. [22]
In St. Louis alone, 20% of billboard advertising and four of five most represented brands on billboards were tobacco-related. In addition, magazine ads for menthol cigarettes increased from 13% of total ad expenditures in 1998 to 49% in 2005.