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The Bob campaign aims to raise awareness of the dangers of drink-driving; drivers with high blood alcohol content are at increased risk of car accidents, highway injuries and vehicular deaths. Alongside the general information that is offered during the campaign, there is an increased police surveillance, especially during the weeks running up ...
The campaigns were mostly shown on television advertising, and as posters on public buildings, and generated a considerable amount of press interest. [3] It was a success, and by January 1988, convictions for driving over the limit had fallen to a new low, considerably beyond expectations.
Drunk Driving Prevention (1983–present) This campaign is intended to reduce the number of DUI accidents and alcohol-related fatalities, this campaign with the U.S. Department of Transportation has featured the taglines: "Drinking & Driving Can Kill A Friendship", "Friends Don't Let Friends Drive Drunk" and "Buzzed Driving is Drunk Driving". [29]
Some of the reluctance to talk about the dangers of driving while stoned may come from the backlash against how the U.S. has traditionally talked about weed in general, according to Pearlson.
Jacqueline Saburido (Spanish pronunciation: [ɟʝakeˈlin saβuˈɾiðo]; 20 December 1978 – 20 April 2019) was a Venezuelan activist and burn survivor who campaigned against drunk driving. After a car crash in 1999, Saburido received burns on 60% of her body; she went on to appear in drunk-driving ads and was twice a guest on The Oprah ...
Drunk driving deaths increased by 14% for two consecutive years, rising to more than 13,000 for the first time since 2007. If impaired driving prevention technology was already in vehicles, just ...
There have also been various campaigns to help prevent alcoholism, under-age drinking and drunk driving. These include designated drivers and proof of age cards. The industry-funded Drink Aware campaign [65] [independent source needed] for example, tells people to avoid binge drinking. The web site address is displayed as part of all of the ...
The ad, which appeared in The Guardian and i newspapers in April and May 2022, featured an image of three cars driving close together along a country road, with the headline “That GR Feeling ...