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Self-perception theory (SPT) is an account of attitude formation developed by psychologist Daryl Bem. [1] [2] It asserts that people develop their attitudes (when there is no previous attitude due to a lack of experience, etc.—and the emotional response is ambiguous) by observing their own behavior and concluding what attitudes must have caused it.
Elaboration likelihood model is a general theory of attitude change.According to the theory's developers Richard E. Petty and John T. Cacioppo, they intended to provide a general "framework for organizing, categorizing, and understanding the basic processes underlying the effectiveness of persuasive communications".
To change an attitude, we must first understand the audience's attitudes. Positive attitude change increases as the discrepancy goes up. Then we will see how it relates to the listeners' judgments of the persuasive messages. [19] It is also essential to judge how close or far away one's position is.
In the psychology of motivation, balance theory is a theory of attitude change, proposed by Fritz Heider. [1] [2] It conceptualizes the cognitive consistency motive as a drive toward psychological balance. The consistency motive is the urge to maintain one's values and beliefs over time.
Attitudes are associated beliefs and behaviors towards some object. [1] [2] They are not stable, and because of the communication and behavior of other people, are subject to change by social influences, as well as by the individual's motivation to maintain cognitive consistency when cognitive dissonance occurs—when two attitudes or attitude and behavior conflict.
Inoculation is a theory that explains how attitudes and beliefs can be made more resistant to future challenges. For an inoculation message to be successful, the recipient experiences threat (a recognition that a held attitude or belief is vulnerable to change) and is exposed to and/or engages in refutational processes (preemptive refutation, that is, defenses against potential counterarguments).
Attitude affects nearly everything a person does, from success to defeat. A pro attitude in a person can be a confidence booster as well as a mechanism to allow persuasion into a discussion with the attempts to persuade change within the discussion. Attitude persuasion can affect the result of a debate as related to powerful self-esteem.
The heuristic and systematic processing then influence the domain of attitude change and social influence. [citation needed] Unconscious thought theory is the counterintuitive and contested view that the unconscious mind is adapted to highly complex decision making. Where most dual system models define complex reasoning as the domain of ...