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Lesney was founded on 19 January 1947 as an industrial die-casting company by Leslie Smith (6 March 1918 - 26 May 2005) and Rodney Smith (26 August 1917 - 20 July 2013). ). The name "Lesney" was a portmanteau from both partners' (who were not related by blood) n
A Matchbox sized Corgi Jr. Mercedes-Benz 240 Diesel Taxi. The Husky name was rebranded "Corgi Jr." about 1970. By 1970 the exclusive marketing contract with Woolworth had come to an end and realising that the Husky range could now be sold alongside Matchbox in a variety of outlets the series was re-launched as Corgi Juniors to integrate it into the Corgi Toys family, and the existing Husky ...
By 1966, more than 100 million Matchbox toys were sold each year. Odell retired in 1973 but returned in 1981 when Lesney ran into financial problems. [2] The company was declared insolvent in 1982 and sold to Universal Toys. [1] He founded Lledo, a small vehicle model manufacturing company, and was active in that business until 1999 when he ...
A 1953-55 Lesney-Matchbox Road Roller, one of the first toys to be produced under the Matchbox name. The Matchbox name originated in 1953 as a brand name of the British die-casting company Lesney Products, whose reputation was moulded by [2] John W. "Jack" Odell (1920–2007), [3] Leslie Charles Smith (1918–2005), [4] and Rodney Smith.
A range of 1:43 scale cars was offered. Some of these were a bit more crude than the smaller sized cars. For example, a late 1970s Toyota Celica fastback was a bit more rough and toy-like than other Playart offerings. Some offerings were in plastic. Cars in 1:20 scale (or about 8 inches long) were also produced.
Later, plastic as well as die-cast toys were identified with both names as "Tootsietoy-Strombecker". The name Tootsietoy was often applied to larger, but fairly realistic plastic cars and trucks through the 1990s, but some die-cast were also still made like the Hardbody series in Matchbox size and slightly larger than 1:43 scale.
Morestone cars in the 1950s were painted a variety of non-metallic colors, and often were two toned paint. Their wheels were most often plain silver metal. 1960s Budgie cars and trucks were reminiscent of Matchbox, though slightly smaller, with less detail, and simpler with plain paint and no windows. [9]
Lledo was a British manufacturing company founded in 1982 by Matchbox co-founder Jack Odell, and Burt Russell, [1] and based in Enfield. The factory produced mainly die-cast scale model commercial vehicles, and also cars, from 1983 to 1999, when the company went into bankruptcy. Models were later made in China. "Lledo" was a reversal of Odell's ...
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