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Customer knowledge. Customer knowledge ( CK) is the combination of experience, value and insight information which is needed, created and absorbed during the transaction and exchange between the customers and enterprise. [1] Campbell (2003) defines customer knowledge as: "organized and structured information about the customer as a result of ...
A feedback loop where all outputs of a process are available as causal inputs to that process. Feedback occurs when outputs of a system are routed back as inputs as part of a chain of cause-and-effect that forms a circuit or loop. [ 1] The system can then be said to feed back into itself. The notion of cause-and-effect has to be handled ...
Body of knowledge. A body of knowledge ( BOK or BoK) is the complete set of concepts, terms and activities that make up a professional domain, as defined by the relevant learned society or professional association. [ 1] It is a type of knowledge representation by any knowledge organization. Several definitions of BOK have been developed, for ...
Positive feedback is the amplification of a body's response to a stimulus. For example, in childbirth, when the head of the fetus pushes up against the cervix (1) it stimulates a nerve impulse from the cervix to the brain (2). When the brain is notified, it signals the pituitary gland to release a hormone called oxytocin(3).
A considerable body of research suggests that consumers are predisposed towards brands with a personality that matches their own and that a good match can affect brand preference, brand choice, satisfaction with a brand, brand commitment and loyalty, and the consumer's propensity to give positive word-of-mouth referrals.
Expert system. A Symbolics 3640 Lisp machine: an early (1984) platform for expert systems. In artificial intelligence (AI), an expert system is a computer system emulating the decision-making ability of a human expert. [ 1] Expert systems are designed to solve complex problems by reasoning through bodies of knowledge, represented mainly as if ...
A customer review is an evaluation of a product or service made by someone who has purchased and used, or had experience with, a product or service. Customer reviews are a form of customer feedback on electronic commerce and online shopping sites. There are also dedicated review sites, some of which use customer reviews as well as or instead of ...
A quality management system ( QMS) is a collection of business processes focused on consistently meeting customer requirements and enhancing their satisfaction. It is aligned with an organization's purpose and strategic direction ( ISO 9001:2015 ). [ 1] It is expressed as the organizational goals and aspirations, policies, processes, documented ...