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Internet marketing. Search engine optimization ( SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1][ 2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds ...
Meta elements are tags used in HTML and XHTML documents to provide structured metadata about a Web page. They are part of a web page's head section. Multiple Meta elements with different attributes can be used on the same page. Meta elements can be used to specify page description, keywords and any other metadata not provided through the other ...
Search engine results page. A search engine results page ( SERP) is a webpage that is displayed by a search engine in response to a query by a user. The main component of a SERP is the listing of results that are returned by the search engine in response to a keyword query . The results are of two general types : sponsored search: advertisements.
Spamdexing (also known as search engine spam, search engine poisoning, black-hat search engine optimization, search spam or web spam) [ 1] is the deliberate manipulation of search engine indexes. It involves a number of methods, such as link building and repeating unrelated phrases, to manipulate the relevance or prominence of resources indexed ...
Tag (metadata) A tag cloud with terms related to Web 2.0. In information systems, a tag is a keyword or term assigned to a piece of information (such as an Internet bookmark, multimedia, database record, or computer file ). This kind of metadata helps describe an item and allows it to be found again by browsing or searching. [ 1]
See also. Wikipedia:Search engine optimization. Wikipedia attracts many links and contains a large amount of content on a broad set of topics. As a result, Wikipedia pages tend to rank well in organic search, and to acquire high PageRank on Google, the most popular search engine as of 2018. These factors create a strong temptation for editors ...
Google Search Console (formerly Google Webmaster Tools) is a web service by Google which allows webmasters to check indexing status, search queries, crawling errors and optimize visibility of their websites. [ 1] Until 20 May 2015, the service was called Google Webmaster Tools. [ 2] In January 2018, Google introduced a new version of the search ...
Canonical link element. A canonical link element is an HTML element that helps webmasters prevent duplicate content issues in search engine optimization by specifying the "canonical" or "preferred" version of a web page. It is described in RFC 6596, which went live in April 2012. [1] [2]