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  2. Meta element - Wikipedia

    en.wikipedia.org/wiki/Meta_element

    Meta elements are tags used in HTML and XHTML documents to provide structured metadata about a Web page. They are part of a web page's head section. Multiple Meta elements with different attributes can be used on the same page. Meta elements can be used to specify page description, keywords and any other metadata not provided through the other ...

  3. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    t. e. Search engine optimization ( SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1][ 2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches ...

  4. Search engine results page - Wikipedia

    en.wikipedia.org/wiki/Search_engine_results_page

    Search engine results page. A search engine results page ( SERP) is a webpage that is displayed by a search engine in response to a query by a user. The main component of a SERP is the listing of results that are returned by the search engine in response to a keyword query . The results are of two general types : sponsored search: advertisements.

  5. Tag (metadata) - Wikipedia

    en.wikipedia.org/wiki/Tag_(metadata)

    Tag (metadata) A tag cloud with terms related to Web 2.0. In information systems, a tag is a keyword or term assigned to a piece of information (such as an Internet bookmark, multimedia, database record, or computer file ). This kind of metadata helps describe an item and allows it to be found again by browsing or searching. [ 1]

  6. Anchor text - Wikipedia

    en.wikipedia.org/wiki/Anchor_text

    The phrase "academic search engines" is the anchor text in the hyperlink that the cursor is pointing to. The anchor text, link label, or link text is the visible, clickable text in an HTML hyperlink. The term "anchor" was used in older versions of the HTML specification [ 1] for what is currently referred to as the a element, or <a>. [ 2]

  7. Tag cloud - Wikipedia

    en.wikipedia.org/wiki/Tag_cloud

    Tag cloud of a mailing list [ 1] A tag cloud with terms related to Web 2.0. A tag cloud (also known as a word cloud or weighted list in visual design) is a visual representation of text data which is often used to depict keyword metadata on websites, or to visualize free form text. Tags are usually single words, and the importance of each tag ...

  8. Spamdexing - Wikipedia

    en.wikipedia.org/wiki/Spamdexing

    Spamdexing (also known as search engine spam, search engine poisoning, black-hat search engine optimization, search spam or web spam) [1] is the deliberate manipulation of search engine indexes. It involves a number of methods, such as link building and repeating unrelated phrases, to manipulate the relevance or prominence of resources indexed ...

  9. Meta-optimization - Wikipedia

    en.wikipedia.org/wiki/Meta-optimization

    In numerical optimization, meta-optimization is the use of one optimization method to tune another optimization method. Meta-optimization is reported to have been used as early as in the late 1970s by Mercer and Sampson [1] for finding optimal parameter settings of a genetic algorithm . Meta-optimization and related concepts are also known in ...