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The product was named Dial and claimed to provide "round-the-clock" protection against the odor caused by perspiration. [5] Dial was introduced nationally in 1949 and was advertised as "the first active, really effective deodorant soap in all history [because it] removes skin bacteria that cause perspiration odor". [3]
That same year, Dial acquired Coast soap and Zout stain remover. [23] In December 2003, Dial was acquired by Henkel for $2.9 billion. [24] As a consequence of Henkel's acquisition of Dial, Henkel divested its 29% stake in The Clorox Company for $2.84 billion in cash and assets, which included the Soft Scrub and Combat brands. [25]
The Greyhound Corporation acquired the consumer products business of Purex (which included Fels-Naptha) in 1985 and was combined with Greyhound's Armour-Dial division, forming The Dial Corporation. [4] In December 2003, Dial was sold to Henkel for $2.9 billion. [5] In September 2022, Summit Brands acquired Fels-Naptha from Henkel. [6]
Equate Liquid Soap in a 50-ounce container is priced at $2.97, while Dial liquid soap is $5.97 for 52 ounces. Walmart also carries a variety of Equate-brand shampoos, including dandruff-relief ...
Dial is one of the most trusted antibacterial hand soaps that kills 99.9% of bacteria. Right now individual and refill packs are on sale.
Coast bar-soap brand sold to Dial Corporation in 2000 and is owned by High Ridge Brands. Dial is owned by Henkel. Comet, a long-time P&G brand of cleanser is owned by Prestige Brands; Crisco (vegetable oil and shortening) sold to The J.M. Smucker Company then sold to B&G Foods
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- 4093 The Strand East, Columbus, OH · Directions · (614) 416-2082