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Netflix will start phasing out its Basic plan, its cheapest advertising-free plan, which costs $11.99 per month in the United States, the company said on Thursday. The company had previously ...
Netflix says its ad-supported plan includes “the vast majority” of TV shows and movies available on the standard no-ads tiers — but more than a year after the streamer introduced the cheaper ...
In reporting Q1 2023 earnings, Netflix said that in the U.S., the ad-supported plan already was producing higher overall average revenue per customer (aka ARPU) than the $15.49/month Standard plan ...
Netflix introduced the ad-supported plan in November 2022 as part of a wider effort to drive revenue amid slowing subscriber growth. That strategy included last year’s password-sharing crackdown.
The evolution of streaming services reached an integral point as Netflix quietly killed its cheapest ad-free plan ($9.99) in favor of an ad-supported option ($6.99) for new and returning members.
In its first quarter earnings report Thursday, Netflix reported a surge of subscribers, with net additions of 9.3 million blowing past expectations of 4.8 million. This follows the 13 million subs ...
Netflix's ad-tier plan costs $6.99 per month, compared with monthly plans of $9.99 from Warner Bros Discovery's streaming service Max and $7.99 for Walt Disney's Disney+.
Netflix currently boasts 232.5 million global subscriber base, but the company said ad-based users have more than doubled since early 2023, with more than a quarter of Netflix sign-ups now ...