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2. Health marketing - Wikipedia

   en.wikipedia.org/wiki/Health_marketing

   Health Marketing or Medical Marketing is a specialized branch of marketing.Marketing consists of many broad categories of services and target demographics. Health Marketing may more frequently be a B2C (Business-to-Consumer) form of marketing, as it encompasses wellness, general health strategies and supporting therapies.

3. Services marketing - Wikipedia

   en.wikipedia.org/wiki/Services_marketing

   Services marketing is a specialized branch of marketing which emerged as a separate field of study in the early 1980s, following the recognition that the unique characteristics of services required different strategies compared with the marketing of physical goods. Services marketing typically refers to both business to consumer (B2C) and ...

4. Pharmaceutical marketing - Wikipedia

   en.wikipedia.org/wiki/Pharmaceutical_marketing

   Pharmaceutical marketing is a branch of marketing science and practice focused on the communication, differential positioning and commercialization of pharmaceutical products, like specialist drugs, biotech drugs and over-the-counter drugs. By extension, this definition is sometimes also used for marketing practices applied to nutraceuticals ...

5. Healthcare industry - Wikipedia

   en.wikipedia.org/wiki/Healthcare_industry

   This is an accepted version of this page This is the latest accepted revision, reviewed on 21 August 2024. Economic sector focused on health An insurance form with pills The healthcare industry (also called the medical industry or health economy) is an aggregation and integration of sectors within the economic system that provides goods and services to treat patients with curative, preventive ...

6. IMS Health - Wikipedia

   en.wikipedia.org/wiki/IMS_Health

   14,000+ [1] (2015) Website. iqvia.com. IMS Health was an American company that provided information, services and technology for the healthcare industry. IMS stood for Intercontinental Medical Statistics. It was the largest vendor of U.S. physician prescribing data. [2][3][4] IMS Health was founded in 1954 by Bill Frohlich and David Dubow with ...

7. Healthcare CRM - Wikipedia

   en.wikipedia.org/wiki/Healthcare_CRM

   Healthcare CRM, also known as Healthcare Relationship Management, [1] is a broadly used term for a Customer relationship management system, or CRM, used in healthcare. There are three (3) generally recognized forms of CRM: Sales, Marketing, and Service [2] Service automation automates the provision of services and the delivery of healthcare to ...