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  2. Health marketing - Wikipedia

    en.wikipedia.org/wiki/Health_marketing

    Health Marketing is a discipline that employs traditional marketing techniques and research-driven strategies to protect and promote the health of diverse communities. This multidisciplinary field blends elements from public health promotion, marketing, and communications to deliver vital health information to the public.

  3. Pharmaceutical marketing - Wikipedia

    en.wikipedia.org/wiki/Pharmaceutical_marketing

    Pharmaceutical marketing is a branch of marketing science and practice focused on the communication, differential positioning and commercialization of pharmaceutical products, like specialist drugs, biotech drugs and over-the-counter drugs. By extension, this definition is sometimes also used for marketing practices applied to nutraceuticals ...

  4. Healthcare industry - Wikipedia

    en.wikipedia.org/wiki/Healthcare_industry

    Healthcare industry. The healthcare industry (also called the medical industry or health economy) is an aggregation and integration of sectors within the economic system that provides goods and services to treat patients with curative, preventive, rehabilitative, and palliative care. It encompasses the creation and commercialization of products ...

  5. Health communication - Wikipedia

    en.wikipedia.org/wiki/Health_communication

    Health communication is an area of research that focuses on the scope and implications of meaningful expressions and messages in situations or circumstances associated with health and health care. [ 9 ] Health communication is considered an interdisciplinary field of research, encompassing medical science, public health, and communication studies.

  6. Healthcare Convention and Exhibitors Association - Wikipedia

    en.wikipedia.org/wiki/Healthcare_Convention_and...

    The Healthcare Convention and Exhibitors Association (HCEA) is a professional association founded in 1930 dedicated to improving the industry of healthcare conventions, medical meetings and healthcare exhibit marketing.

  7. Pharmaceutical industry - Wikipedia

    en.wikipedia.org/wiki/Pharmaceutical_industry

    A drug manufacturer inspection by the US Food and Drug Administration. The pharmaceutical industry is an industry involved in medicine that discovers, develops, produces, and markets pharmaceutical goods for use as drugs that function by being administered to (or self-administered by) patients using such medications with the goal of curing and/or preventing disease (as well as possibly ...

  8. Pharmaceutical sales representative - Wikipedia

    en.wikipedia.org/wiki/Pharmaceutical_sales...

    Pharmaceutical sales representatives or Medical sales respresentatives[1] are salespeople employed by pharmaceutical companies to persuade doctors to prescribe their drugs to patients. Drug companies in the United States spend ~$5 billion annually sending representatives to doctors, [2] to provide product information, answer questions on ...

  9. Society for Healthcare Strategy and Market Development

    en.wikipedia.org/wiki/Society_for_Healthcare...

    The Society for Healthcare Strategy and Market Development (SHSMD) is a U.S.-based professional association and group associated with the American Hospital Association. [1] SHSMD members represent healthcare-specific disciplines such as marketing, communications, public relations, strategic planning, business development, physician relations ...

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