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Thurstone scale. In psychology and sociology, the Thurstone scale was the first formal technique to measure an attitude. It was developed by Louis Leon Thurstone in 1928, originally as a means of measuring attitudes towards religion. Today it is used to measure attitudes towards a wide variety of issues.
The Inglehart–Welzel cultural map of the world is a scatter plot created by political scientists Ronald Inglehart and Christian Welzel based on the World Values Survey and European Values Survey. [1] It depicts closely linked cultural values that vary between societies in two predominant dimensions: traditional versus secular-rational values ...
Elaboration likelihood model. The elaboration likelihood model (ELM) of persuasion [1] is a dual process theory describing the change of attitudes. The ELM was developed by Richard E. Petty and John Cacioppo in 1980. [2] The model aims to explain different ways of processing stimuli, why they are used, and their outcomes on attitude change.
The White racial identity attitude scale was developed by African American Psychologists, Janet Helms and Robert Carter in 1990. It was designed and consists of 50 items to help understand the attitudes reflecting the five-status model of the White racial identity development (contact, disintegration, reintegration/pseudo independence, immersion/emersion, and autonomy). [5]
Yale attitude change approach. In social psychology, the Yale attitude change approach (also known as the Yale attitude change model) is the study of the conditions under which people are most likely to change their attitudes in response to persuasive messages. This approach to persuasive communications was first studied by Carl Hovland and his ...
The Rokeach Value Survey (RVS) is a values classification instrument. Developed by social psychologist Milton Rokeach, the instrument is designed for rank-order scaling of 36 values, including 18 terminal and 18 instrumental values. [1] The task for participants in the survey is to arrange the 18 terminal values, followed by the 18 instrumental ...
The Riddle scale is an eight-term uni- dimensional Likert -type interval scale with nominal labels and no explicit zero point. Each term is associated with a set of attributes and beliefs; individuals are assigned a position on the scale based on the attributes they exhibit and beliefs they hold. The scale is frequently divided into two parts ...
The colour wheel theory of love is an idea created by the Canadian psychologist John Alan Lee that describes six love [1] styles, using several Latin and Greek words for love. First introduced in his book Colours of Love: An Exploration of the Ways of Loving (1973), Lee defines three primary, three secondary, and nine tertiary love styles ...