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Discover Times Square, New York City! Explore the latest on New Year's Eve, NYC events, and explore what's happening at the Crossroads of the World.
The Times Square Alliance hosts a number of seasonal events that are free and open to the public. Explore signature outdoor events featuring concerts, yoga classes, a food festival, the iconic New Year's Eve celebration, and more.
Experience the magic of Times Square New Year's Eve! As the clock approaches midnight on December 31, join millions around the globe for the iconic Ball Drop and vibrant celebrations in the heart of NYC. Don't miss this unforgettable night!
Planning your visit to Times Square? Find essential guides to local attractions, dining, shopping, and entertainment as well as useful resources to help you get around Times Suare and NYC!
Originally known as Long Acre (also Longacre) Square after London’s carriage district, Times Square served as the early site for William H. Vanderbilt’s American Horse Exchange. In the late 1880s, Long Acre Square consisted of a large open space surrounded by drab apartments.
Shop the best of Times Square! Discover a diverse range of shopping options, from flagship stores to international retail options. Find your perfect shopping experience in NYC's iconic entertainment district.
Discover the Times Square Alliance, founded in 1992 to improve and promote Times Square — cultivating the creativity, energy and edge that have made the area an icon of entertainment, culture and urban life for over a century.
Discover current and upcoming Broadway shows in Times Square! Browse performances, get showtimes, and find ticket information for an unforgettable theater experience in NYC.
Get ready for New Year's Eve 2025 in Times Square! Join us for the iconic Ball Drop, whether in person or virtually. Check our FAQs for essential info and explore all that New Year's Eve in Times Square has to offer throughout this suite of pages.
Experience the excitement of Times Square! Explore our comprehensive guide to entertainment options, including live performances, attractions, and nightlife. Uncover the best ways to enjoy NYC’s vibrant atmosphere!