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  2. Google AdSense - Wikipedia

    en.wikipedia.org/wiki/Google_Adsense

    AdSense for search allows publishers to display ads relating to search terms on their site and receive 51% of the revenue generated from those ads. [9] AdSense custom search ads can be displayed either alongside the results from an AdSense Custom Search Engine or alongside internal search results through the use of Custom Search Ads.

  3. Google Programmable Search Engine - Wikipedia

    en.wikipedia.org/wiki/Google_Programmable_Search...

    Google Programmable Search Engine allows creators to select what websites will be used to search for information which helps to eliminate any unwanted websites or information. Google AdSense results can also be triggered from certain search queries, which would generate revenue for the site owner. [4] [non-primary source needed]

  4. Website monetization - Wikipedia

    en.wikipedia.org/wiki/Website_monetization

    Pay per click or PPC (also called Cost per click) is a marketing strategy put in place by search engines and various advertising networks such as Google Ads, where an advertisement, usually targeted by keywords or general topic, is placed on a relevant website or within search engine results. The advertiser then pays for every click that is ...

  5. Google - Wikipedia

    en.wikipedia.org/wiki/Google

    Google indexes billions of web pages to allow users to search for the information they desire through the use of keywords and operators. [141] According to comScore market research from November 2009, Google Search is the dominant search engine in the United States market, with a market share of 65.6%. [142]

  6. Search syndication - Wikipedia

    en.wikipedia.org/wiki/Search_syndication

    Google currently has the largest search syndication network. It adopted search syndication when it rolled out AdSense for Feeds in 2005, to address the fact that it had more advertisers than user queries to its search engine. To find additional traffic for these advertisers, Google began showcasing search ads on third-party sites across the web.

  7. Advertising revenue - Wikipedia

    en.wikipedia.org/wiki/Advertising_revenue

    A significant part of Google's online advertising platform is Google AdSense, which allows websites to display Google-driven advertisements. As customers click on the advertisements, Google earns revenue from the advertising company, keeping 32% of the revenue while passing on 68% to the participating website.

  8. Google Search - Wikipedia

    en.wikipedia.org/wiki/Google_Search

    Google Search is the most-visited website in the world.As of 2020, Google Search has a 92% share of the global search engine market. [3] Approximately 26.75% of Google's monthly global traffic comes from the United States, 4.44% from India, 4.4% from Brazil, 3.92% from the United Kingdom and 3.84% from Japan according to data provided by Similarweb.

  9. Search advertising - Wikipedia

    en.wikipedia.org/wiki/Search_advertising

    In Internet marketing, search advertising is a method of placing online advertisements on web pages that show results from search engine queries. Through the same search-engine advertising services, ads can also be placed on Web pages with other published content.