Search results
Results from the WOW.Com Content Network
In the marketing and advertising industry, youth marketing consists of activities to communicate with young people, typically in the age range of 11 to 35. More specifically, there is teen marketing, targeting people age 11 to 17; college marketing, targeting college-age consumers, typically ages 18 to 24; and young adult marketing, targeting ages 25 to 34.
Advertising to children refers to the act of advertising products or services to children as defined by national laws and advertising standards. Advertising involves using communication channels to promote products or services to a specific audience. When it comes to children, advertising raises various questions regarding its application ...
In commercial organisations, advertising, along with other marketing communications activities, is the ultimate responsibility of the marketing department. Some companies outsource part or all of the work to specialists such as advertising agencies, creative design teams, web designers, media buyers, events management specialists or other ...
Low self-esteem that stems from teenage advertising can have detrimental effects on teenagers. Seventy-five percent of young women with low self-esteem report engaging in negative activities such as "cutting, bullying, smoking, or drinking when feeling bad about themselves". Teen promiscuity is another possible effect of low self-esteem. [20]
Since "the required frequency changes with the product and the competitive climate it is in", [2] the purpose of the GRP metric is to measure impressions compared to the number of people in the target for an advertising campaign. [3] GRP values are commonly used by media buyers to compare the advertising strength of components of a media plan.
Pinterest is an American social media service for publishing and discovery of information [6] in the form of pinboards. [7] This includes recipes, home, style, motivation, and inspiration on the Internet using image sharing. [8] Pinterest, Inc. was founded by Ben Silbermann, Paul Sciarra, and Evan Sharp, [5] and is headquartered in San ...
Performance Marketing, also known as pay for performance advertising, is a form of advertising in which the purchaser pays only when there are measurable results. Its objective is to drive a specific action, and advertisers only pay when that action, such as an acquisition or sale, is completed.
Social network advertising, also known as social media targeting, is a group of terms used to describe forms of online advertising and digital marketing that focus on social networking services. A significant aspect of this type of advertising is that advertisers can take advantage of users' demographic information , psychographics , and other ...