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The first dependent Indian OTT platform was BIGFlix, launched by Reliance Entertainment in 2008. [1] In 2010 Digivive launched India's first OTT mobile app called nexGTv, which provides access to both live TV and on–demand content. nexGTV was the first app to live–stream Indian Premier League matches on smart phones and did so during 2013 and 2014.
In 2019, the record of simultaneous users watching an OTT event was set at 18.6 million in India by Disney Entertainment's video streaming platform Hotstar. [26] The record was broken again in 2023 with 59 million concurrent viewers during the ICC Cricket World Cup final on Disney+ Hotstar. [27]
This shift underscores a transformative phase for the industry, where digital distribution is increasingly becoming a vital revenue source for filmmakers and studios. Currently, the OTT audience in India stands at 547 million users, reflecting a 14% increase from 2023’s 481 million, representing a 38% market penetration. [5]
An over-the-top media service (OTT) is a streaming media service offered directly to viewers via the Internet. OTT bypasses cable , broadcast , and satellite television platforms, the companies that traditionally act as controllers or distributors of such content.
Sony LIV was launched as a streaming service in the United States on Sling TV, streaming all the shows available in India on the app. [9] [10] On 15 January 2021, WWE Network [11] was launched in India through Sony LIV. Sony LIV was launched in Canada on 14 October 2021. [12] It was launched in Australia, New Zealand, and Singapore on 25 ...
In September 2022, the Competition Commission of India approved the transaction, which was completed in April 2023. [11] [12] [10] In October 2022, ahead of the 2022 FIFA World Cup, it was announced that Viacom18 sports content would move from their existing streaming platform Voot to Jio Cinema, with all World Cup matches streaming for free.
Eros Now has more than 12,000 digital titles that include movies, television shows, music videos and 2.5 lakhs music tracks.The platform has blockbuster films like Cheeni Kum, Happy Bhag Jayegi, Manmarziyaan, Bajirao Mastani, Tanu Weds Manu Returns, Goliyon ki raasleela Ram-Leela, Rockstar, Shubh Mangal Savdhan, Vicky Donor, Mukkabaaz, Munna Michael, Ki & Ka, English Vinglish, Sellvandhan ...
Netflix India is an Indian subsidiary of the American global internet streaming on-demand media provider Netflix that distributes a number of content called "originals" (films, series, miniseries, etc.) along with acquired content, it is creating quite a niche especially among Indian youngsters, with award winning film director Vipin Agnihotri also working on three projects, latest one being ...