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Yield management (YM) is a variable pricing strategy, based on understanding, anticipating and influencing consumer behavior in order to maximize revenue or profits from a fixed, time-limited resource (such as airline seats, hotel room reservations, or advertising inventory). [1]
For example, if a product's price is $10, ... This strategy of yield management is commonly used by the firms associated within the airlines industry. For example, a ...
Whereas yield management involves specific actions to generate yield through perishable inventory management, revenue management encompasses a wide range of opportunities to increase revenue. A company can utilize these different categories like a series of levers in the sense that all are usually available, but only one or two may drive ...
Revenue-oriented pricing: (also known as profit-oriented pricing or cost-based pricing) - where the marketer seeks to maximize the profits (i.e., the surplus income over costs) or simply to cover costs and break even. [3] For example, dynamic pricing (also known as yield management) is a form of revenue oriented pricing.
For example, for bond options [3] the underlying is a bond, but the source of uncertainty is the annualized interest rate (i.e. the short rate). Here, for each randomly generated yield curve we observe a different resultant bond price on the option's exercise date; this bond price is then the input for the determination of the option's payoff.
For a good overview of pricing science methods and applications related to yield or revenue management, see Phillips [1] and the references cited therein. Williams [2] shows the connection between many of these problems and standard micro-economics.
The question now is how much demand for class 2 should be accepted so that the optimal mix of passengers is achieved and the highest revenue is obtained. Littlewood suggests closing down class 2 when the certain revenue from selling another low fare seat is exceeded by the expected revenue of selling the same seat at the higher fare. [ 2 ]
Option-adjusted spread (OAS) is the yield spread which has to be added to a benchmark yield curve to discount a security's payments to match its market price, using a dynamic pricing model that accounts for embedded options. OAS is hence model-dependent.