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Martin Lewis, Taylor Swift, Elon Musk and Adele are among the people whose profiles have been commonly misused in scam adverts, analysis of Action Fraud data suggests.
Martin tells Des how hard it is to meet somebody who has been taken in by the scam using his image, knowing they "trusted what I was doing" to put the money in - ultimately costing Des £76,000.
Martin Lewis has issued a warning after a 'deepfake' video of him was posted online, duping followers into believing a scam. In the AI-generated video, the Money Saving Expert allegedly 'endorses ...
• Fake email addresses - Malicious actors sometimes send from email addresses made to look like an official email address but in fact is missing a letter(s), misspelled, replaces a letter with a lookalike number (e.g. “O” and “0”), or originates from free email services that would not be used for official communications.
MoneySavingExpert.com is a British consumer finance information and discussion website, founded by financial journalist Martin Lewis in February 2003. The website's focus is to provide people with information on saving money in the form of deals, tips and journalistic articles, as well as techniques and strategies for exploiting loyalty schemes and incentive-based credit cards.
Martin Steven Lewis CBE (born 9 May 1972) is an English financial journalist and broadcaster. Lewis founded the website MoneySavingExpert.com. He sold the website in 2012 to the Moneysupermarket.com group for up to £87 million. Lewis is currently a presenter for ITV, on the morning shows Good Morning Britain and This Morning since 2007.
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