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Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them is a book written by Howard Moskowitz and Alex Gofman (Publisher: Wharton School Publishing 2007).
Product design is the process of creating new products for businesses to sell to their customers. [1] It involves the generation and development of ideas through a systematic process that leads to the creation of innovative products. [2] Thus, it is a major aspect of new product development. Product Design Process:
Godin gives examples of products and marketing programs that have been remarkable, but indicates that it is no use copying these directly. He says, "Today, the one sure way to fail is to be boring. Your one chance for success is to be remarkable." [3] The book ends with a Ten Point Checklist that sets out how to create a remarkable product.
Su’s turnaround plan had three steps: build great products, focus on customer relationships, and simplify the business. Some AMD board members wanted to pivot toward making low-power processors ...
Lean startup is a methodology for developing businesses and products that aims to shorten product development cycles and rapidly discover if a proposed business model is viable; this is achieved by adopting a combination of business-hypothesis-driven experimentation, iterative product releases, and validated learning.
Walmart's Great Value line of products spans hundreds of goods. This includes things like pasta, frozen meals, peanut butter, bread, desserts and canned goods. It even includes nonperishables like...
[34] [35] Oftentimes, such situations result in a short-sighted focus on cost-cutting and a reduction in spending on new products. However, companies that are able to innovate and create new products will be better positioned for the future. Although counter-intuitive, tough times may even call for a greater emphasis on new product development.
Unfortunately—or fortunately from the founder perspective—building great software products is still incredibly hard. Before LLMs, the crux of the work required to build an amazing software ...