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The first dependent Indian OTT platform was BIGFlix, launched by Reliance Entertainment in 2008. [1] In 2010 Digivive launched India's first OTT mobile app called nexGTv, which provides access to both live TV and on–demand content. nexGTV was the first app to live–stream Indian Premier League matches on smart phones and did so during 2013 and 2014.
[2] [6] OTT television, commonly called streaming television, has become the most popular OTT content. [a] OTT bypasses cable, broadcast, and satellite television platforms—the media through which companies have traditionally acted as controllers or distributors of such content. This content may include shows and movies for which the OTT ...
As a result, Indian cinema is witnessing some of its highest digital rights deals ever, as platforms compete to attract a growing audience eager for on-demand content. This shift underscores a transformative phase for the industry, where digital distribution is increasingly becoming a vital revenue source for filmmakers and studios.
OTT bypasses cable, broadcast, and satellite television platforms. Digital streaming acts in a similar way to on-demand television in that the program to watch is selected. But the program is not recorded or stored like it might be on TiVo , etc. Digital video purchases grant a user indefinite access to a show or film, but the terms and ...
Android-based platform. [8] Its development stopped in 2013 [9] and it is replaced by Chromecast and Android TV. Horizon TV: Liberty Global: A cross-platform platform based fork of the Kodi/XBMC media center software with proprietary middleware framework for video on demand and handling DRM for streaming cable television channels. httvLink: HTTV
Promoting local content: To increase the presence of Indian programming across all platforms. Viewer protection: To safeguard viewers' interests by ensuring program quality, transparency, and grievance redressal mechanisms. Balancing freedom and accountability: To uphold freedom of expression while holding platforms accountable for harmful content.
Indian Broadcasting & Digital Foundation [2] also known as (IBDF) (previously Indian Broadcasting Foundation) is an unified representative body of the television broadcasters and OTT platforms in India. The organisation was founded in the year 1999.