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The Indian streaming market has experienced remarkable expansion, with projections indicating it will reach $5 billion by the end of 2024. [4] This growth is fueled by the rise of digital platforms and a surge in subscriptions. Consequently, there is intensified competition among streaming services for exclusive digital rights to major films.
The first dependent Indian OTT platform was BIGFlix, launched by Reliance Entertainment in 2008. [1] In 2010 Digivive launched India's first OTT mobile app called nexGTv, which provides access to both live TV and on–demand content. nexGTV was the first app to live–stream Indian Premier League matches on smart phones and did so during 2013 and 2014.
An over-the-top media service (OTT) is a streaming media service offered directly to viewers via the Internet. OTT bypasses cable , broadcast , and satellite television platforms, the companies that traditionally act as controllers or distributors of such content.
Indian Broadcasting & Digital Foundation [2] also known as (IBDF) (previously Indian Broadcasting Foundation) is an unified representative body of the television broadcasters and OTT platforms in India. The organisation was founded in the year 1999. Over 250 Indian television channels are associated with it.
2024 Filmfare OTT Awards, the fifth edition of awards presented to honour artistic and technical excellence in original programming on over-the-top streaming media in Hindi-language. Web original shows or films released across OTT platforms between 1 August 2023 and 31 July 2024 were eligible for Awards.
Planet Marathi is an Indian subscription video on-demand over-the-top streaming media service which is India's first digital platform provide content in Marathi. [4] Planet Marathi claims to have over 550,000 installs and over 24 million video plays since its launch.
On 20 February 2019, MX Player was relaunched as an OTT platform with original programming. It also licensed content from various Indian and International studios including FilmRise, Sonar Entertainment, Screen Media Films, Vipin Agnihotri Films, Hungama, Shemaroo, Paramount Pictures, Sony Entertainment and Sun TV Network.
YuppTV is an over-the-top (OTT) content provider for South Asian content including live television and films with recording and storage features. YuppTV allows broadcasters and content providers to reach an audience, and allows consumers to view content on up to six screens of connected TVs, STBs, PC, smartphones, tablets and game consoles.