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The first dependent Indian OTT platform was BIGFlix, launched by Reliance Entertainment in 2008. [1] In 2010 Digivive launched India's first OTT mobile app called nexGTv, which provides access to both live TV and on–demand content. nexGTV was the first app to live–stream Indian Premier League matches on smart phones and did so during 2013 and 2014.
As a result, Indian cinema is witnessing some of its highest digital rights deals ever, as platforms compete to attract a growing audience eager for on-demand content. This shift underscores a transformative phase for the industry, where digital distribution is increasingly becoming a vital revenue source for filmmakers and studios.
A client end-user can use a media player, computer, smartphone, or smart TV to start and continue playing digital video content before the entire file has been transmitted. Users will need an Internet connection to stream or download video content. Users lacking compatible hardware or software systems may be unable to stream or download certain ...
Sony LIV is the first Indian OTT media service platform to produce music content for a Hollywood feature film – producing music for the Hindi version of the blockbuster titled Passengers, starring Chris Pratt and Jennifer Lawrence.
YuppTV is an over-the-top (OTT) content provider for South Asian content including live television and films with recording and storage features. YuppTV allows broadcasters and content providers to reach an audience, and allows consumers to view content on up to six screens of connected TVs, STBs, PC, smartphones, tablets and game consoles.
2024 Filmfare OTT Awards, the fifth edition of awards presented to honour artistic and technical excellence in original programming on over-the-top streaming media in Hindi-language. Web original shows or films released across OTT platforms between 1 August 2023 and 31 July 2024 were eligible for Awards.
On 20 February 2019, MX Player was relaunched as an OTT platform with original programming. It also licensed content from various Indian and International studios including FilmRise , Sonar Entertainment , Screen Media Films , Vipin Agnihotri Films, Hungama , Shemaroo , Paramount Pictures , Sony Entertainment and Sun TV Network .
Saina Play is an Indian subscription video-on-demand over-the-top streaming [1] service owned by Saina Infotainments Pvt Ltd. [2] Its headquarters is situated in Kochi, India. [ 3 ] Saina Play has four different plans, and most of the content is available at up to 1080p resolution.