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Southwestern Advantage (formerly known as Southwestern Company), is an education material sales company based in Nashville, TN. The privately owned company recruits college and university students as independent contractors to sell educational books, apps, and website subscriptions door-to-door using direct selling methods.
Valpak Direct Marketing Systems, LLC, commonly known as Valpak, is a North American direct marketing company owned by AmatoMartin. Valpak provides print, mobile and online advertising , customer data and coupons .
Direct mail is a common form of direct marketing, and may be employed by for-profit businesses, charities and other non-profits, political campaigns, and other organizations. Direct mail encompasses a wide variety of marketing materials, including brochures, catalogs, postcards, newsletters and sales letters. [18]
RDA offers many mail-order products included with "sweepstakes" or contests. US Reader's Digest and the company's other US magazines do not use sweepstakes in their direct-mail promotions. A notable shift to electronic direct marketing has been undertaken by the company to adapt to shifting media landscape. [24]
Direct Marketing has a few objectives such as: selling, generating leads, and developing relationships with customers. [5] Selling is a major objective of direct marketing. An example of this can be newspaper with an advertisement promoting a certain product to buy. [5] Another objective of direct marketing is to both generate leads and qualify ...
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