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Trademark law protects a company's goodwill, and helps consumers easily identify the source of the things they purchase. In principle, trademark law, by preventing others from copying a source-identifying mark, reduces the customer's costs of shopping and making purchasing decisions, for it quickly and easily assures a potential customer that this
Katherine "Kathi" Kelly Vidal (born 1968) [1] is an American intellectual property lawyer and former engineer who serves as Under Secretary of Commerce for Intellectual Property and Director of the United States Patent and Trademark Office (USPTO).
A trademark attorney frequently begins his or her career by joining a firm of trademark attorneys, or a firm of Intellectual Property attorneys with departments specializing in patent law, trademark law, and copyright law. Increasingly however, large multi-discipline law firms are establishing trademark practices. Trademark attorneys are also ...
Fair use of trademarks is more limited than that which exists in the context of copyright. Many trademarks are adapted from words or symbols that are common to the culture, as Apple, Inc. using a trademark that is based upon the apple. Other trademarks are invented by the mark owner (such as Kodak) and have no common use until introduced by the ...
Trademark Examining Attorney, 1987–90; Assistant to the Assistant Commissioner for Trademarks, 1990–92; TTAB Staff Attorney, 1992–99 B.A., University of Massachusetts Amherst ; J.D. magna cum laude , New England School of Law
Prior to joining the USPTO, she was an attorney with the law firm of Keker & Van Nest from 1994 to 1996, [8] when she joined Fenwick & West, where she later became a partner, before joining Google in 2003. [9] Lee was deputy general counsel and head of patents and patent strategy at Google from 2003 to 2012.
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