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Purple Moon was an American developer of girls' video games based in Mountain View, California. Its games were targeted at girls between the ages of 8 and 14. The company was founded by Brenda Laurel and others, and supported by Interval Research. [5] They debuted their first two games, Rockett's New School and Secret Paths in the Forest, in 1997
A notable developer of girls' games was Purple Moon, founded in 1995, which made a series of "coming-of-age games" featuring the teenager Rockett Movado. [1] Its products were part of the so-called "purple games" segment of girls' games, which based its games on market research into the preferences and tastes of young girls. Because these ...
Laurel's first games were for the CyberVision 2001 platform, where she worked as a designer, programmer, and manager of educational product design from 1976–1979. [7] [5] She then moved to Atari as a software specialist, later becoming manager of the Home Computer Division for Software Strategy and Marketing, where she worked from 1980 to 1983.
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The game's genre is "friendship adventures for girls", which Wired deemed to be a new game category created by Brenda Laurel, Purple Moon's co-founder. [1] The game's design was built on the notion of girls not wanting to play as a superhero, rather as a friend, experiencing real-life events, encounters, and emotions that they would understand ...
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