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Kantar Worldpanel's first panels were founded in the 1940s by companies like Attwood Statistics Limited in the UK (1948) and Secodip in France (1969). The latter soon started to expand their coverage, firstly to Spain in 1973 and afterwards to Portugal in 1989. In the 1970s and the 1980s, other companies also started creating new panels.
Kantar Group Ltd. is an international market research company based in London, England. It was founded in 1992, and has approximately 30,000 employees across over 90 countries working in various research disciplines, including brand guidance, brand strategy, social media monitoring, advertising effectiveness, consumer and shopper behaviour,design strategy and public opinion.
Kantar TNS is a global market research and market information group with offices in over 80 countries. Formerly listed on the London Stock Exchange and a constituent of the FTSE 250 Index , the firm was acquired by WPP Group for £1.6 billion in October 2008, when it became part of WPP's Kantar Group.
Kantar IMRB (formerly IMRB International) is a market research, survey and business consultancy firm. It is headquartered in Mumbai , India and has operations in over 15 countries. IMRB is a part of the Kantar Group , WPP ’s research, insights, and consultancy network.
Kantar Media Research Philippines (formerly known as Kantar/TNS Philippines, popularly referred to as Kantar Media Philippines or simply Kantar Media) is a market research firm in the Philippines that specializes in broadcast media. Kantar Media is responsible for audience measurement of television ratings across
Computer-assisted web interviewing (CAWI) is an Internet surveying technique in which the interviewee follows a script provided in a website. The questionnaires are made in a program for creating web interviews.
Edwin Bruce Kantar (November 9, 1932 – April 8, 2022) was an American bridge player, winner of two open world championships for national teams (Bermuda Bowls), and prolific writer of bridge books and columns.
In December 2019, the Kantar Group acquired Colmar Brunton as part of its acquisition of WPPAUNZ's Data Investment Management division. In February 2020, Colmar Brunton in Australia was fully integrated into Kantar, and the Colmar Brunton brand retired in Australia.