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The audience measurement of U.S. television has relied on sampling to obtain estimated audience sizes in which advertisers determine the value of such acquisitions. . According to The Television Will Be Revolutionized, Amanda D. Lotz writes that during the 1960s and 1970s, Nielsen Media Research introduced the Storage Instantaneous Audimeter, a device that sent daily viewing information to the ...
[6] [7] Additionally, although not counted separately, the Super Bowl XXVII halftime show in 1993 was considered at the most watched television broadcast of all time with 133.4 million viewers; [8] this figure would later be surpassed in 2025 by the end of the second quarter and subsequent halftime show of Super Bowl LIX, with 135.7 and 133.5 ...
Fox's live telecast of Super Bowl LI in 2017 currently holds the largest total viewership (those who watched any part of the broadcast) in U.S. television history, with 172 million viewers. [106] In 2025, the Super Bowl attracted 127.7 million viewers on Fox's television broadcast, surpassing the previous year's viewership of 123.7 million.
For a long time, media companies have been pressing for better metrics in the digital age. Improved metrics would more accurately measure the number of people viewing content as "TV everywhere ...
Nielsen is pressing forward with its efforts to launch a new measurement technology that will count viewers no matter how they watch their favorite programs. The company said Wednesday that it ...
The TV networks aren’t the only ones who think their audiences need to be counted differently. Big media-buying agencies and even a few advertisers are likely to help as the TV industry battles ...
Nielsen TV ratings (commonly referred to as Nielsen ratings) ... that it failed to count viewers watching television programs on digital platforms, ...
TV viewers alone amounted to 120 million, it said. "More than 200 million viewers (202.4) watched all or part of Super Bowl LVIII across networks, the highest unduplicated total audience in ...