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Speedo began the next decade by completing its acquisition of Robert Shaw & Company in 1971. [14] The 1970s also saw the company pioneer the use of elastane (spandex) and the brand's use in Olympic record breaking continued at the 1972 Munich and 1976 Montreal games, the latter of which Speedo was an official swimwear licensee. [9]
The LZR Racer (pronounced as "laser") is a line of competition swimsuits manufactured by Speedo using a high-technology swimwear fabric composed of woven elastane - nylon and polyurethane. The swimsuits are made in body-length; they compress the body and trap air for buoyancy. The LZR Pro and LZR Elite were launched on 13 February 2008; the ...
Even men wore one-piece swimsuits covering the body from hips to shoulders up to the 1940s. [5] In 1928, Speedo introduced their racerback silk suit that was optimized to fit the body shape. [6] [7] It uncovered the shoulder blades, which almost resulted in disqualification of Clare Dennis at the 1932 Olympics, [8] but became a norm by 1936. [9]
The LZR Pro and LZR Elite lines were launched on 13 February 2008, with the LZR Elite being marketed as "the world's fastest swimsuit." [9] It was the focus of Speedo's campaign for the 2008 Summer Olympics, spearheaded by Michael Phelps of the United States. They created a holographic (visually generated) video of Phelps wearing the suit which ...
Swimsuit. A swimsuit is an item of clothing designed to be worn by people engaging in a water-based activity or water sports, such as swimming, diving and surfing, or sun-orientated activities, such as sun bathing. Different types may be worn by men, women, and children. A swimsuit can be described by various names, some of which are used only ...
High-technology swimwear is designed to reduce drag and improve swimming performance. [6] Speedo claims that their LZR Racer reduced drag or water resistance by 38% compared to a traditional Lycra practice swim suit. [1] This high-technology swimwear is designed to minimize drag while maximizing support to muscles. [1]