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In the field of alcohol and nightclub advertising, in the 1890s, Henri de Toulouse-Lautrec's posters were so popular that instructions were published on how to peel down the pasted posters without damage. [3] Until the 1970s, commercial poster hangers always "cooked" their own paste, but since then many have bought pre-cooked instant pastes. [4]
Flyposting (also known as bill posting) is a guerrilla marketing tactic where advertising posters are put up. In the United States, these posters are also commonly referred to as wheatpaste posters because wheatpaste is often used to adhere the posters. Posters are adhered to construction site barricades, building façades and in alleyways.
Artex differs from plaster in that it was marketed as a material intended to receive a textured finish, thus enabling a ceiling to be finished without plastering skills. It was widely used in Britain in the 1970s, mainly with the familiar stippled and swirled patterns. Artex was also occasionally used on walls. [2]
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In some cases, the design is projected straight onto the wall and traced with pencil before painting begins. Some muralists will paint directly without any prior sketching, preferring the spontaneous technique. Once completed the mural can be given coats of varnish or protective acrylic glaze to protect the work from UV rays and surface damage.
Finally, the strappo technique, without doubt the least invasive, involves removing only the topmost layer of plaster, known as the intonachino, which has absorbed the pigments, without touching the underlying arriccio layer. In this method, a protective covering made from strips of cotton and animal glue is applied to the painted surface.
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Lath and plaster is a building process used to finish mainly interior dividing walls and ceilings. It consists of narrow strips of wood which are nailed horizontally across the wall studs or ceiling joists and then coated in plaster. The technique derives from an earlier, more primitive process called wattle and daub. [1]
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