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  2. Moderation (statistics) - Wikipedia

    en.wikipedia.org/wiki/Moderation_(statistics)

    In statistics and regression analysis, moderation (also known as effect modification) occurs when the relationship between two variables depends on a third variable.The third variable is referred to as the moderator variable (or effect modifier) or simply the moderator (or modifier).

  3. Qualitative marketing research - Wikipedia

    en.wikipedia.org/wiki/Qualitative_marketing_research

    This method is often used to refine future research or provide context to future studies. The primary disadvantage of in-depth interviews is the time to conduct, transcribe, and analyze. As such, this method could have higher costs associated with it than other methods.

  4. Moderated mediation - Wikipedia

    en.wikipedia.org/wiki/Moderated_mediation

    In addition, the treatment effect of A on the mediator B depends on the moderator (β 53 ≠ 0) and/or the effect of the mediator B on the outcome variable C depends on the moderator (β 65 ≠ 0). At least one of the products on the right side of the above equation must not equal 0 (i.e. either β 53 ≠ 0 and β 64 ≠ 0, or β 65 ≠ 0 and ...

  5. Mediation (statistics) - Wikipedia

    en.wikipedia.org/wiki/Mediation_(statistics)

    Simple mediation model. The independent variable causes the mediator variable; the mediator variable causes the dependent variable. In statistics, a mediation model seeks to identify and explain the mechanism or process that underlies an observed relationship between an independent variable and a dependent variable via the inclusion of a third hypothetical variable, known as a mediator ...

  6. Moderator - Wikipedia

    en.wikipedia.org/wiki/Moderator

    Moderator variable, in statistics, a qualitative or quantitative variable that affects the direction and/or strength of the relation between dependent and independent variables; Sound moderator, a suppressor attached to a firearm; A faction in the Regulator–Moderator War; Discussion moderator, a person who controls the tone of a discussion or ...

  7. Qualitative research - Wikipedia

    en.wikipedia.org/wiki/Qualitative_research

    In contrast to standardized research methods, recursivity embodies the idea that the qualitative researcher can change a study's design during the data collection phase. [12] Recursivity in qualitative research procedures contrasts to the methods used by scientists who conduct experiments. From the perspective of the scientist, data collection ...

  8. Methodology - Wikipedia

    en.wikipedia.org/wiki/Methodology

    For example, descriptive statistics is a method of data analysis, radiocarbon dating is a method of determining the age of organic objects, sautéing is a method of cooking, and project-based learning is an educational method. The term "technique" is often used as a synonym both in the academic and the everyday discourse.

  9. Focus group - Wikipedia

    en.wikipedia.org/wiki/Focus_group

    Focus groups first started in the 1940s as a research method in the context of market research concerning radio soap operas. [9] During the Second World War, Robert K. Merton set out to analyze the effectiveness of propaganda with the use of focus groups. [10]