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A company's reputation is furthermore influenced by culture, as nationalities differ with regard to how valued specific aspects of the company's brand identity are in the respective national culture (e.g. environmental concerns or work ethics) as well as with regard to popular cultural dimensions (e.g. Hofstede). Subsequently, these differences ...
Amazon was the first company to invite consumers to post reviews on the internet [7] and many others have since done the same. The average customer finds social media more trustworthy than brand-generated marketing making social media more effective than television commercials, advertising signs, and internet banners at drawing potential ...
Reputational damage can result from an adverse or potentially criminal event, regardless of whether the company is directly responsible for said event (as was the case of the Chicago Tylenol murders in 1982). [3] Extreme cases may lead to large financial losses [4] or bankruptcy, as per the case of Arthur Andersen. [5]
The company also employed children past 7 p.m. on weekdays, according to investigators. The Fair Labor Standards Act prohibits 14 and 15 year-old teens from working before 7 a.m. or after 7 p.m ...
[5] [20] In May 2007, the company introduced a new marketing campaign, adding the tagline "People Are Smart" and including the signature line Home financing by GMAC to further help distinguish the Ditech brand from direct-to-consumer lenders of questionable repute. Ditech had immensely high unaided brand awareness and customer satisfaction, but ...
The company has played a pivotal role in setting up various market intermediaries of repute in several niche areas like stock exchanges, entrepreneurship development organisations, consultancy organisations, educational and skill development institutes across the length and breadth of the country.
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Corporate warfare is a form of information warfare in which attacks on companies by other companies take place. [1] [2] Such warfare may be part of economic warfare and cyberwarfare; but can involve espionage, 'dirty' PR tactics, or physical theft. [3]