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South African Breweries (officially The South African Breweries Limited, informally SAB) is a major brewery headquartered in Johannesburg, South Africa and was a wholly owned subsidiary of SABMiller until its interests were sold to Anheuser-Busch InBev on 10 October 2016. [2]
The origins of the company date back to the foundation of South African Breweries in 1895 in South Africa. For many decades, the operations of South African Breweries were mainly limited to southern Africa, where it had established a dominant position in the market during South African Apartheid, until 1990 when it began investing in Europe.
Aggrieved, SABMiller, which owned the Carling Black Label trademarks (and authorised South African Breweries to use them in South Africa), sued Laugh It Off in the High Court of South Africa. [ 2 ] SAB contended that Laugh It Off's use of its registered trademarks constituted trademark dilution in terms of section 34(1)(c) of the Trade Marks ...
Castle Lager is a South African pale lager. It is the flagship product of South African Breweries and has been recognised as the National Beer of South Africa [citation needed], [1] based on the fact that it is 100% grown and produced in the country. [citation needed]
South African Breweries is a major supporter of South African sport, and Castle Lager is the official sponsor of the South African cricket and soccer teams. Until 2004, it was also the primary sponsor of the national rugby team, the Springboks, but that position has now been taken by Standard bank Group Limited. [citation needed]
Today, South African Breweries (SAB) controls the vast majority of the South African beer market, and with the notable exception of imported brands such as Heineken, Guinness, and others, SAB owns and produces all the major brands in the country, as well as owning Miller's Genuine Draft (American) and long list of others which makes it the ...
Southern Sun is a South African multinational hospitality company headquartered in Johannesburg, South Africa and listed on the Johannesburg Stock Exchange [1] [2] (JSE). The group was founded [3] in 1969 by hotelier Sol Kerzner and South African Breweries. Between 2012 [4] and April 2022 [5] the group was known as Tsogo Sun.
The Ohlsson's Cape Breweries was a South African brewing company located in Newlands, Cape Town. [1] It was founded around 1881 by a Swedish immigrant and industrialist, Anders Ohlsson. [ 2 ] Ohlsson's was bought out by Castle Breweries and merged to form South African Breweries in 1956.