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  2. The Invisible Gorilla - Wikipedia

    en.wikipedia.org/wiki/The_Invisible_Gorilla

    To demonstrate this effect they created a video where students pass a basketball between themselves. Viewers asked to count the number of times the players with the white shirts pass the ball often fail to notice a person in a gorilla suit who appears in the center of the image (see Invisible Gorilla Test ), an experiment described as "one of ...

  3. Aesthetics of science - Wikipedia

    en.wikipedia.org/wiki/Aesthetics_of_science

    Aesthetics of science is the study of beauty and matters of taste within the scientific endeavour. Aesthetic features like simplicity, elegance and symmetry are sources of wonder and awe for many scientists, thus motivating scientific pursuit. [ 3 ]

  4. List of experiments - Wikipedia

    en.wikipedia.org/wiki/List_of_experiments

    Thomson's experiments with cathode rays (1897): J. J. Thomson's cathode ray tube experiments (discovers the electron and its negative charge). Eötvös experiment (1909): Loránd Eötvös publishes the result of the second series of experiments, clearly demonstrating that inertial and gravitational mass are one and the same.

  5. Experiment - Wikipedia

    en.wikipedia.org/wiki/Experiment

    An experiment is a procedure carried out to support or refute a hypothesis, or determine the efficacy or likelihood of something previously untried. Experiments provide insight into cause-and-effect by demonstrating what outcome occurs when a particular factor is manipulated. Experiments vary greatly in goal and scale but always rely on ...

  6. Experimental aesthetics - Wikipedia

    en.wikipedia.org/wiki/Experimental_aesthetics

    The analysis of individual experience and behavior based on experimental methods is a central part of experimental aesthetics. In particular, the perception of works of art, [7] music, or modern items such as websites [8] or other IT products [9] is studied.

  7. Thought experiment - Wikipedia

    en.wikipedia.org/wiki/Thought_experiment

    Scientists also use thought experiments when particular physical experiments are impossible to conduct (Carl Gustav Hempel labeled these sorts of experiment "theoretical experiments-in-imagination"), such as Einstein's thought experiment of chasing a light beam, leading to special relativity. This is a unique use of a scientific thought ...

  8. Aesthetic–usability effect - Wikipedia

    en.wikipedia.org/wiki/Aesthetic–usability_effect

    The aesthetic–usability effect describes a paradox that people perceive more aesthetic designs as much more intuitive than those considered to be less aesthetically pleasing. The effect has been observed in several experiments and has significant implications regarding the acceptance, use, and performance of a design.

  9. Scientific method - Wikipedia

    en.wikipedia.org/wiki/Scientific_method

    The history of scientific method considers changes in the methodology of scientific inquiry, not the history of science itself. The development of rules for scientific reasoning has not been straightforward; scientific method has been the subject of intense and recurring debate throughout the history of science, and eminent natural philosophers and scientists have argued for the primacy of ...

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