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Marlboro (US: / ˈ m ɑː l ˌ b ʌr oʊ /, [2] [3] UK: / ˈ m ɑːr l b ər ə, ˈ m ɔː l-/) [4] is an American brand of cigarettes owned and manufactured by Philip Morris USA (a branch of Altria) within the United States and by Philip Morris International (PMI, now separate from Altria) in most global territories outside the US.
The side of the package now bears 1 of 4 simplified toxic emission statements. These labels were fully implemented on cigarette and little cigar packages by June 2012 (though the 2000 labels still appear on other tobacco products). Canada also prohibits terms such as "light" and "mild" from appearing on tobacco packaging. [27]
Typical tobacco packaging warning message about the health effect of smoking tobacco Big Marlboro box in San Francisco. "Smokers die younger." The front of a 20 pack of Marlboro Red cigarettes sold in New Zealand. Brazil's third batch of graphic images (since replaced), mandatory on all cigarette packs. Philippines.
Marlboro Lights advertisement near Legian Beach Hotel, Bali.Notice that the warning text meaning "smoking can cause cancer, heart attacks, impotence, and disorder of pregnancy and fetus" is placed bottom in the advertisement, although the advertisement itself does not depict cigarettes.
Requires cigarette warning labels to cover 50 percent of the front and rear of each pack, with the word warning in capital letters. Requires FDA approval for the use of expressions such as "light, "mild" or "low" that give the impression that a particular tobacco product poses less of a health risk (see modified risk tobacco product). [13]
In 2018, Phillip Morris discontinued Chesterfield non-filter cigarettes in the United States; [citation needed] shortly thereafter (January 2019), the company began limited US testing of three filtered varieties: Reds (Full Flavor), Blues (Lights), and Green (Menthol).
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Merit Ultra Lights are mentioned in Lev Grossman's The Magicians (Grossman novel). Merit Ultra Menthols are mentioned in AMC's The Walking Dead, Season 4 Episode 6 ('Live Bait'). Merit Ultra Lights are mentioned in Bret Easton Ellis American Psycho. Blair Waldorf smokes Merit Ultra Light in the second novel of Gossip Girl