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Theory is a New York City–based men's and women's contemporary fashion label which sells clothes and accessories. The brand has 434 retail locations, and global sales approaching $1 billion as of 2021. [1] The company's headquarters and flagship boutique are located in Manhattan's Meatpacking District. [2]
Andrew Rosen is an American retail executive. Currently C.E.O. of Theory, Inc., a New York City-based clothing retailer he co-founded in 1997, Rosen is a third-generation garment industry entrepreneur. [1]
The transformative power of clothes, the impact of changes in colors and style. A video on social expression through dress. Fashion psychology, as a branch of applied psychology, applies psychological theories and principles to understand and explain the relationship between fashion and human behavior, including how fashion affects emotions, self-esteem, and identity.
The trickle-up effect in the fashion field, also known as bubble-up pattern, is an innovative fashion theory first described by Paul Blumberg in the 1970s. This effect describes when new trends are found on the streets, showing how innovation flows from the lower class to upper class . [ 1 ]
A woman wearing sports bra and boyshorts, conventionally women's sportswear, but now worn as casuals or athleisure by women in the West. Clothing physiology is a branch of science that studies the interaction between clothing and the human body, with a particular focus on how clothing affects the physiological and psychological responses of individuals to different environmental conditions.
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Clothing performs a range of social and cultural functions, such as individual, occupational, gender differentiation, and social status. [32] In many societies, norms about clothing reflect standards of modesty, religion, gender, and social status. Clothing may also function as adornment and an expression of personal taste or style.