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Aristotle's Rhetoric, renowned for its modes of persuasion in ethos, logos, and pathos, gave mankind its first recorded guide to and theory of social influence. Aristotle recognized that different appeals are necessary for different types of persuasion, and that these appeals can be tailored and refined to better suit the audience or better suit the product or idea at hand.
Attitude objects also play a significant role in shaping and determining the functions of attitudes, which can be classified as utilitarian, social identity, or self-esteem maintenance functions. [3] The utilitarian function involves attitudes toward objects that provide direct benefits (e.g., coffee or air conditioners), which help maximize ...
Substantial debate exists in the field over the meaning of the role in role theory. A role can be defined as a social position, behavior associated with a social position, or a typical behavior. Some theorists have put forward the idea that roles are essentially expectations about how an individual ought to behave in a given situation, whereas ...
A role (also rôle or social role) is a set of connected behaviors, rights, obligations, beliefs, and norms as conceptualized by people in a social situation. It is an expected or free or continuously changing behavior and may have a given individual social status or social position.
Manifest functions are the consequences that people see, observe or even expect. It is explicitly stated and understood by the participants in the relevant action. The manifest function of a rain dance, according to Merton in his 1957 Social Theory and Social Structure, is to produce rain, and this outcome is intended and desired by people participating in the ritual.
In sociology, a social system is the patterned network of relationships constituting a coherent whole that exist between individuals, groups, and institutions. [1] It is the formal structure of role and status that can form in a small, stable group. [ 1 ]
The term social representation was originally coined by Serge Moscovici in 1961, [2] in his study on the reception and circulation of psychoanalysis in France. It is understood as the collective elaboration "of a social object by the community for the purpose of behaving and communicating". [3]
In psychology and sociology, internalization involves the integration of attitudes, values, standards and the opinions of others into one's own identity or sense of self. In psychoanalytic theory, internalization is a process involving the formation of the super ego . [ 6 ]