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In 1965 Morton International purchased the controlling interest in Simoniz Company, adding Master Wax-Detergent Proof and Smooth-Pre Softened products to the line. In 1976, Simoniz was acquired by Union Carbide. It introduced such products as Shines Like the Sun, Super Poly, Body Guard, Double Wax, Simoniz II, Shine Booster and Super Blue.
Turtle Wax, Inc. (known simply as Turtle Wax) is an American manufacturer of automotive appearance products. The company was founded by Benjamin Hirsch in Chicago in 1941 [ 2 ] and is currently headquartered in Lombard, Illinois , having relocated from Addison, Illinois in 2024.
It also purchased Borden, Inc.'s car care products line, which included well-known name brands such as Rain Dance, Rally, and No. 7, for $26 million. [12] This acquisition significantly broadened the company's product line and put Armor All in control of 38% of the wash-and-wax market. [13] By 1989, Armor All reached $162 million in sales. [5]
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Rain-X is a synthetic hydrophobic surface-applied product that causes water to bead up and run off surfaces, most commonly used on glass automobile surfaces. The brand has since been extended to a range of automotive and surface care products, including wiper blades.
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