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An industry executive points out that girls have entered the "tween" phase by the time they are 8 years old and want non-traditional toys, whereas boys have been maintaining an interest in traditional toys until they are 12 years old, meaning the traditional toy industry holds onto their boy customers for 50% longer than their girl customers.
By 1979, the company had begun to specifically target girls with the launch of Scala jewellery. In 1981, a young girl holding her Lego creation was showcased in a Lego advert. In 1994, the Belville product line was introduced for girls, which focused on a fairytale theme and did not include minifigures or buildable toys. Scala was later ...
Cheerleading (11 C, 37 P) Clapping games (11 P) D. ... Pages in category "Girls' toys and games" The following 10 pages are in this category, out of 10 total.
Money spent on children between the ages of 8 and twelve alone totals approximately $221 million annually in the U.S. [52] It was estimated that in 2011, 88% of toy sales was in the age group 0–11 years. [53] Toys "R" Us operated over 1,500 stores in 30 countries and had an annual revenue of US$13.6 billion
Following their release in mid-2020, the doll franchise appeared on multiple hot-toy lists including Toys "R" Us Canada [9] and The Toy Insider, [10] while The NPD Group reported in August 2020 that, Rainbow High was the No. 3 best selling fashion doll line and the No. 7 best selling doll line overall in the U.S. [11]
Mattel bought the license for the toy line. The American cartoon series Monchhichis was produced by Hanna-Barbera in 1983 and aired on ABC (as part of The Monchhichis/Little Rascals/Richie Rich Show) in an effort to promote the doll line. The line was dropped by Mattel due to poor sales in 1985, but was reintroduced during Monchhichi's 30 ...
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