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  2. Visual merchandising - Wikipedia

    en.wikipedia.org/wiki/Visual_merchandising

    Visual merchandising is the practice in the retail industry of optimizing the presentation of products and services to better highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.

  3. Visual marketing - Wikipedia

    en.wikipedia.org/wiki/Visual_marketing

    Visual marketing is the discipline of studying the relationship between an object, the context it is placed in and its relevant image. Representing a disciplinary link between economy, visual perception laws and cognitive psychology, [1] the subject mainly applies to businesses such as fashion and design.

  4. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

  5. Postmodern marketing - Wikipedia

    en.wikipedia.org/wiki/Postmodern_Marketing

    Many believe that a postmodern marketing approach creates greater efficiencies, order, opportunity and a chance to gain real world insights from the perspective of the consumer. As a result, postmodern marketing like postmodernality stands as a transitory phase in 21st centuryvertising and has ushered in an era of styles and nimble techniques.

  6. Product demonstration - Wikipedia

    en.wikipedia.org/wiki/Product_demonstration

    In marketing, a product demonstration (or "demo" for short) is a promotion where a product is demonstrated to potential customers. [1] The goal is to introduce customers to the product in hopes of getting them to purchase that item.

  7. Product placement - Wikipedia

    en.wikipedia.org/wiki/Product_placement

    after which the camera zooms in on the named product, explicitly combining an audio mention with a visual image. In The Real World/Road Rules Challenge participants often make a similar comment, usually pertaining to the mobile device and carrier for a text message.

  8. Marketing effectiveness - Wikipedia

    en.wikipedia.org/wiki/Marketing_effectiveness

    In today's competitive business environment, effective marketing strategies play a pivotal role in promoting products or services to target audiences. The advent of digital platforms has further intensified competition among businesses, making it imperative for companies to employ innovative and impactful marketing techniques.

  9. Retail design - Wikipedia

    en.wikipedia.org/wiki/Retail_design

    Retail design is a creative and commercial discipline that combines several different areas of expertise together in the design and construction of retail space. Retail design is primarily a specialized practice of architecture and interior design; however, it also incorporates elements of industrial design, graphic design, ergonomics, and advertising.