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Chain restaurants used to be pretty stable businesses, so private equity owners had a good idea of what costs and sales would be, she says, but the pandemic made the business much more volatile.
Fast food advertising promotes fast food products and utilizes numerous aspects to reach out to the public. Along with automobiles, insurance, retail outlets, and consumer electronics, fast food is among the most heavily advertised sectors of the United States economy; spending over 4.6 billion dollars on advertising in 2012. [ 1 ]
There have been many McDonald's advertising campaigns and slogans over the years. The company is one of the most prevalent fast food advertisers, especially in the United States, where it spends the most advertising money of any fast-food restaurant and as of 2012 the fifth-more of any advertiser in the country. [3]
The restaurant business can be incredibly cutthroat, and standing out from the competition often requires a dash of creativity and a sprinkle of humor. Owners are always coming up with unique ways ...
Prominent signage for McDonald's near a branch of Burger King in Munich. The two chains are widely considered to be the main competitors of the Burger Wars. The Burger wars are a series of off-and-on comparative advertising campaigns consisting of mutually-targeted advertisements that highlight the intense competition between hamburger fast food chains McDonald's, Wendy's, Burger King and ...
Rubio's also has been struggling under the shadow of Mexican restaurant giant Chipotle in the hyper-competitive segment known as fast casual. And then there were the costs: rising food prices and ...
Signs on door of a Graeter's ice cream parlor in the Hyde Park neighborhood of Cincinnati during government-mandated closings. The COVID-19 pandemic impacted the United States restaurant industry via government closures, resulting in layoffs of workers and loss of income for restaurants and owners and threatening the survival of independent restaurants as a category.
1. Red Lobster. As of May 2024, Red Lobster is facing tough times and is shutting down at least 48 locations across the U.S., CNN reports. An online auction is selling off kitchen equipment and ...