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The campaign is commonly referred to as The Man Your Man Could Smell Like, the title of the campaign's initial 30-second commercial. The campaign was launched to market Old Spice's Red Zone After Hours Body Wash, but was subsequently expanded to include other products, following its success. The campaign targets female viewers, despite the ...
Over the past week, Old Spice -- the 73-year-old aftershave stalwart -- has seized national attention with a viral, interactive ad campaign. Starring former NFL wide receiver Isaiah Mustafa, the ...
She has also appeared in Old Spice commercials with comedian/actor Deon Cole. In 2023, Dennis began playing the leading role of Cass in the Apple TV+ series The Big Door Prize . [ 4 ] [ 6 ] [ 7 ]
Three months after its release, the video on Old Spice's YouTube channel had received 11.6 million views and 53,000 likes on YouTube. [4] On September 14, 2015, a complementary video titled "Make a Smellmitment: Behind The Scenes" [ 5 ] was uploaded on Old Spice's YouTube channel featuring Crews and Mustafa discussing the new campaign.
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As KMGH reports: "Felipe knew he wanted to involve a horse when asking his classmate Kara Wachsmann to the prom, and he instantly thought of that now-famous Old Spice commercial. Kara was led to ...
In 2019, Old Spice named actor, comedian, and writer Deon Cole as its global brand ambassador for its five-piece line. [16] [17] In January 2020, Old Spice brought back their viral 2010 campaign "Smell Like a Man, Man" to celebrate the tenth anniversary of the original commercial, and worked with Wieden + Kennedy once again for the reboot. [18]
Jaws, a tall African-American male with an insatiable appetite. J.D., a dog and the group's mascot. Lingo, a multi-lingual, Hispanic male who liked art and carried an easel. Snaps, a blonde Caucasian female who always carried her camera. Wheels, a Caucasian paraplegic male in a wheelchair. Jazz, an Asian girl who loved music and wore a beret.