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The name and term stuck for any publisher's contents on a book's back cover, even after the picture was dropped and only the text remained. In Germany, the blurb is regarded to have been invented by Karl Robert Langewiesche around 1902. In German bibliographic usage, it is usually located on the second page of the book underneath the half title ...
The back panel or flaps of the dust cover are printed with biographical information about the author, a summary of the book from the publisher (known as a blurb) or critical praise from celebrities or authorities in the book's subject area. The back of a dust jacket often has a barcode for retail purchase, and the book's ISBN. The information ...
Front cover contents may usually be: For novels, the novel title in large letters, author name, tagline and symbol of publisher (in corner) Back cover (also called 'lower cover') contents may usually be: For novels, a back cover text or teaser that gives a hint of the story in an attractive way. A picture of the writer. A summary
Dust jackets serve to protect the underlying cover from wear. On the folded part, or flap, over the front cover is generally a blurb, or a summary of the book. The back flap is where the biography of the author can be found. Reviews are often placed on the back of the jacket. Many modern bestselling hardcover books use a partial cloth cover ...
Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing.Copywriting is aimed at selling products or services. [1] The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
The terms are shortened from Latin: rēctō foliō and versō foliō (which translate as "on the right side of the leaf" and "on the back side of the leaf"). The two opposite pages themselves are called folium rēctum and folium versum in Latin, [1] and the ablative rēctō, versō already imply that the text on the page (and not the physical page itself) are referred to.
Graphic novel is a term whose definition is hard to pin down, but usually refers to a self-contained, book-length form. Some would have its use restricted only to long-form narratives, while at the other extreme are people who use it as a synonym for "comics" or "comic book".
Once the front cover art has been approved, they will then continue to design the layout of the spine (including the book title, author name and publisher imprint logo) and the back cover (usually including a book blurb and sometimes the barcode and publisher logo). Books can be designed as a set of series or as an individual design.