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  2. Foundation (cosmetics) - Wikipedia

    en.wikipedia.org/wiki/Foundation_(cosmetics)

    Medium coverage can when set with a tinted (instead of translucent) powder, cover freckles, discolorations, blotchiness, and red marks left by pimples. It contains 18–23% pigment. Full coverage is very opaque and used to cover birthmarks, vitiligo, hyperpigmentation, and scars. It is sometimes referred to as "corrective" or "camouflage" make-up.

  3. Maybelline - Wikipedia

    en.wikipedia.org/wiki/Maybelline

    Maybelline New York (formerly The Maybelline Company and Mabelline and Co.), [1] trading as and commonly known as simply Maybelline (/ ˈ m eɪ b ɪ l iː n / MAY-bil-een), is an American multinational cosmetics, skin care, perfume, and personal care company, based in New York City.

  4. Cosmetics - Wikipedia

    en.wikipedia.org/wiki/Cosmetics

    Although modern makeup has been traditionally used mainly by women, men also use makeup to enhance their own facial features or cover blemishes and dark circles. The negative stigma of men wearing makeup in countries such as the United States has weakened over the years, with the number of men using makeup increasing in the 21st century. [16]

  5. Max Factor - Wikipedia

    en.wikipedia.org/wiki/Max_Factor

    Max Factor is a line of cosmetics from Coty, founded in 1909 as Max Factor & Company by Maksymilian Faktorowicz. [1]Max Factor specialized in movie make-up. Until its 1973 sale for US$500 million (approximately $3.6 billion in 2017 dollars), Max Factor & Company was owned by several generations of the family, becoming an international company during that time.

  6. 1990s in fashion - Wikipedia

    en.wikipedia.org/wiki/1990s_in_fashion

    Cindy Crawford was the highest paid model on the planet in 1995 per Forbes. Christy Turlington was known for being a reliable model who garnered over 500 covers during her career and most notably, signed a contract with Maybelline for an annual fee of $800,000 for twelve days' work. Linda Evangelista was known as the industry's "chameleon" for ...

  7. CoverGirl - Wikipedia

    en.wikipedia.org/wiki/CoverGirl

    CoverGirl's first product line, Clean Makeup, launched in 1961. It was nominated as America's best cosmetic brand. [2] Initially offering only six products, it was advertised as being a "medicated face makeup" as it used Noxzema's medicated ingredients of camphor, menthol, and eucalyptus.

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