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Fair Trade USA, formerly "TransFair USA", [1] is a 501(c)(3) non-profit organization that sets standards, certifies, and labels products that promote sustainable livelihoods for farmers and workers and protect the environment.
The history of fair trade in the United States began in the 1990s, when the use of fair trade labels was introduced to help visually distinguish products. Fairtrade Labelling Organizations International (FLO) was formed to set fair trade prices, and TransFair USA took the lead in the U.S. Its labeling efforts contributed to an average annual ...
Fair Trade USA [25] is an independent, nonprofit organization that sets standards, certifies, and labels products that promote sustainable livelihoods for farmers and workers and protect the environment. Founded in 1998, Fair Trade USA currently partners with over 1,000 brands, as well as 1.3 million farmers and workers across the globe. [26]
Paul Rice is the Founder & CEO of Fair Trade USA, the leading third-party certifier of Fair Trade products in North America.Since launching Fair Trade USA (formally called TransFair) in 1998, Rice has brought Fair Trade into the mainstream and built a movement to expand its impact. [1]
In 2005, Ten Thousand Villages released "The Power of Trading Fairly," a DVD highlighting artisan partners from Bangladesh, Guatemala and Kenya, and how their lives have been improved by fair trade. In 2006, Make Trade Fair was released, a compilation CD to raise awareness and funds for Ten Thousand Villages.
The Fair Trade Federation does not certify individual products, but instead evaluates an entire business. The FTO Mark, launched in 2004 by World Fair Trade Organization, and identifies registered fair trade organizations. UTZ Certified is a coffee certification program that has sometimes been dubbed "Fairtrade lite". [17]
The Fair Trade Certified Mark in the United States was introduced by TransFair USA on the American market in 1998. In 2012 a variation of the US Fair Trade certification mark was adopted with the benefit of being registered globally as a trade mark. The mark is designed to pop better on the shelf through a far simpler design and the use of color.
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