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Headquarters of the Martin Agency in Shockoe Slip. The Martin Agency was founded as Martin & Woltz in Richmond, Virginia in 1965 by David N. Martin and George Woltz. [4]The development of the "Virginia is for Lovers" tagline, one of the most recognized taglines in the tourism industry and beyond, launched the trajectory of the agency.
David N. Martin (April 19, 1930 – October 2, 2012) was an American advertising executive. In 1965, Martin and his business partner, George Woltz, co-founded The Martin Agency, an advertising agency headquartered in Richmond, Virginia. [1]
A team led by David N. Martin and George Woltz of Martin and Woltz Inc. of Richmond, Virginia created the slogan [2] [3] after winning the Virginia State Travel account in 1968. Originally, they had come up with history ads, "Virginia is for History Lovers"; beach ads, "Virginia is for Beach Lovers"; and mountain ads, "Virginia is for Mountain ...
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[56] [57] New corporate and brand logos derived from the current corporate logo with work from The Martin Agency of Richmond, VA. [58] [59] On September 22, 2011, ManpowerGroup acquired 70% of Proservia SA, a French IT and systems engineering company. [60] The remaining shares were acquired by November 2011 for a total of $29.4 million.
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The Martin Agency has maintained its headquarters in Shockoe Slip since 1997. [5] In 2015 digital marketing agency Workshop Digital relocated to the Turning Basin Building in Shockoe Slip, [ 6 ] and in 2016 CarMax relocated 125 designers, developers, and programmers to the adjacent Lady Byrd Hat building. [ 7 ]