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The George brand was founded in 1989 as a partnership between English fashion designer George Davies and Asda. The latter had recruited the high-street designer for its grocery store brand to help shoppers avoid high street. Asda and George were sold to Walmart in 1999, which led to the expansion of the George brand into Walmart stores. [2]
Asda has its own range of clothing known as George, which was created and trialled in selected stores in 1989, and officially launched and rolled out to the main superstore estate in 1990. It replaced the older Asdale/Asda clothing labels of the 1970s and 1980s. [98] This is marketed as quality fashion clothing at affordable prices.
George William Davies (born 29 October 1941) is an English fashion designer and retailer. Davies headed Next from its creation in the 1980s, before moving on to start the fashion label 'George at Asda' in the 1990s. Leaving Asda in 2000 following their acquisition by Walmart, he launched the Per Una fashion collection at Marks & Spencer. [2]
Trousers (British English), slacks, or pants (American, Canadian and Australian English) are an item of clothing worn from the waist to anywhere between the knees and the ankles, covering both legs separately (rather than with cloth extending across both legs as in robes, skirts, dresses and kilts).
Wide-leg jeans. In the 1980s, baggy jeans entered mainstream fashion as the Hammer pants and parachute pants worn by rappers to facilitate breakdancing.In the 1990s these jeans became even baggier and were worn by skaters, hardcore punks, [6] ravers [7] and rappers to set themselves apart from the skintight acid wash drainpipe jeans worn by metalheads. [8]
The hemline index is a theory that suggests that skirt length (hemlines) rise or fall along with stock prices. The most common version of the theory is that skirt lengths get shorter in good economic times (1920s, 1960s) [1] and longer in bad, such as after the 1929 Wall Street crash.
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