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The brand is known for marketing body positivity and offering size-inclusive bras and half-cup sizes. ThirdLove is also known for its online FitFinder quiz, which helps users determine their best fit bra and style. [1] [2] [3] In 2017, Zak was named one of Fast Company's "100 Most Creative People". [4]
Wacoal, flagship brand, launched in 1949 in Japan and 1985 in the United States; b.tempt'd, junior brand (sizes 30AA–38E), launched in 2009 worldwide; Elomi, launched 2008 in the UK by Eveden Group, full-figure bras and swimwear (34 bands and up, D through K cup)
The lining of the cups is thickened and enhanced with shape-enhancing inserts or foam padding inside the entire lining of cup. Padded bras support the breasts but, unlike push-up bras (see below), are not intended to significantly increase cleavage. [4] Also see water bra below. Plus-size: See Full-support bra above.
Lingerie displayed on women's mannequins. Lingerie (UK: / ˈ l æ̃ ʒ ər i, ˈ l ɒ n-/, US: / ˌ l ɒ n ʒ ə ˈ r eɪ, ˌ l æ n ʒ ə ˈ r iː /, [1] French: ⓘ) is a category of primarily women's clothing including undergarments (mainly brassieres), sleepwear, and lightweight robes.
Bra size (also known as brassiere measurement or bust size) indicates the size characteristics of a bra. While there is a number of bra sizing systems in use around the world, the bra sizes usually consist of a number, indicating the size of the band around the woman's torso , and one or more letters that indicate the breast cup size.
Underwire bras accounted for 60% of the United Kingdom bra market in 2000 [14] and 70% in 2005. [15] In 2001, 500 million bras were sold in the United States, of which approximately 70% (350 million) were underwire bras. [3] [16] As of 2005, underwire bras were the fastest growing segment of the market. [17]
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