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Xandr, Inc. (pronounced "Zander") is the advertising and analytics subsidiary of Microsoft, which operates an online platform, Community, for buying and selling consumer-centric digital advertising. [3] In December 2021, AT&T announced that they had agreed to sell Xandr (including AppNexus and Clypd) to Microsoft for an undisclosed price. [4]
Xandr, formerly known as AppNexus, is an American multinational technology company operating a cloud-based software platform that enables and optimizes programmatic online advertising. [1] Headquartered in the Flatiron District of New York City, the company has 23 offices in North America, Latin America, Europe, Asia and Australia.
AdChoices is a self-regulatory program for online interest-based advertising that exists in the United States, Canada and across Europe. The program calls for advertising companies to establish and enforce responsible privacy practices for interest-based advertising, aimed to give consumers
The changes are a part of Google's broader revamp of its ads business in the face of increased regulatory scrutiny and a broader shift across the tech industry to technologies that promote ...
On September 21, 2016, The Trade Desk became a public company with an $18 offering price. The company's opening day was reported as a "vote of confidence for the demand-side platform, whose S1 filing revealed healthy financials: Triple digit revenue growth and profitability — rare in a sector that is seeing much of its growth chomped away by the duopoly Google and Facebook."
It will roll out a new Transparency Center for people to access information about its policies on a product-by-product basis. (Reporting by Foo Yun Chee; Editing by Devika Syamnath) Show comments
Austral Fisheries, which is a part of the global Japanese seafood company Maruha Nichiro, [3] was one of the initial companies to adopt the OpenSC platform to track their fish and prawns. [7] In July 2019, it was announced that Nestlé would start a pilot program to track food using the OpenSC platform.
It was shown between 25,000 to 30,000 times, according to the Google Ad Transparency Center. The revelation that the campaign has been editing headlines prompted backlash from news publications.
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